"Ugh! What is that noise!" That likely the reaction of the regular Avenue zombies shuffling past Aria on an average Thursday night. That sound they hear would be the sweet sweet metal sound of Strings. "Wait, but this is Ariapita Avenue, that kind of thing is a Central rock people vibe thing, what that doing here?" Well yes it's here in the North West and we love the idea.
So just what is Strings then? Aria on Ariapita Avenue has been so AWESOME as to facilitate a DJ rock party with live performances by local rock bands. This seems to take place roughly twice a month on Thursdays ... yes the Thursday night curse strikes again, I spoke about this issue in a previous blog regarding BPM Thursday.
The roster of performances has featured some of our current top bands such as Orange Sky, Supernormal and Side Kick Envy. Strings is a rock show but it's not your typical TT metal vibe. You would expect the typical mosh pit with head banging, hair flipping all over the place, a crowd throwing horns skyward while screaming at the top of their lungs and some die hards possibly in their 80's somewhere in this fray rockin till they die.
That's not Strings
However it's not a bad thing this event is very ... chill in comparison. It offers a different vibe for the rocker who just is not in to the chaos but loves the music and wants a place to lime that caters to their specific tastes.
Did I mention it's a DJ event? I LOVE THIS!
You got some wacky DJ's throwing out your tunes and just spreading their fun vibe thought the place.
At Aria a metalhead could hang out at the lounge and enjoy the show and ambiance with out the wine and go dong thing to hear two Linkin Park and a LMFAO transition that into some song about a "pretty gyal" touch a something. It's an interesting alternative style of local rock shows where you can kick back, rock out or just find somewhere in between.
So the potential stage is here so what's needed is the crowd ... that means you to perform for. Quoting Soca might be inappropriate given the subject matter but in the words of Machel Montano "the stage is in front of us, time to get advantageous".
The potential here is huge! I truly hope the organizers understand what they could have possibly started and play their cards correctly. I understand they got some Carib sponsorship of some sort which is an excellent direction for the event.
Major kudos to Aria for giving this group a shot, we understand the likely reasons for the Thursday but it would be even better on a Friday or Saturday. Hopefully the event receives enough attention to get a better slot in the week.
To the Fans - I don't like to say "support local" as it's a highly abused commercial concept that is used by anyone trying to get a sale here and there but this could be a movement to help a community you want to see flourish. So I say... support that movement because it's the only way things are going to change.
To the businessmen - Use it! Yes, to your own benefit. Promoters, throw your brands in. If you can be part of something or just attach or affiliate yourself, your brand with the revitalization of the genre, that could generate brand loyalty like nothing else. I'm sure there are marketers out there that will understand this. Consider it.
Pros
Fun if you get in to it.
Accessible to North West.
It's on the Avenue - I't can just be another stop on your bar hop.
Potential - This could truly grow into something great.
Excellent Venue.
Cons
Thursday - Can't stress how much of a drag this is.
Cover cost - Everywhere else has it so why shouldn't Strings? Regardless that could be a disincentive.
Under advertised - Spread the word of this little movement.
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